Starting his career in advertising, Riccardo Ruini has gathered a profound experience in high profile internationalagencies such as Publicis, Grey Advertising, Pirella Gottsche, and Lowe Lintas. Riccardo Ruini workedfor the Fendi Group as Art Director in the mid-1990’s. Aside from restyling the Fendi logo, he revolutionized the brand’scorporate identity and packaging to its now-iconic incarnation and art directed the memorable ad campaigns that signedthe launch of the must have Baguette bag era. In the next years, through his unique vision, Riccardo Ruinihas directed iconic advertising campaigns for some of the most prestigious international high-end brands, such as
Bulgari, Gucci and Valentino, creating long lasting and successful partnerships. The key to Riccardo Ruini's success is anintelligent, cultivated and contemporary approach to creativity. He has collaborated with numerous talentedphotographers as Mert Alas and Marcus Piggott, Inez van Lamsweerde and Vinoodh Matadin, Guido Mocafico, PeterLindbergh, Mario Sorrenti, David Sims, Sølve Sundsbø, Tim Walker, David Bailey, Deborah Turbeville, Sarah Moon,Steve McCurry, Scheltens & Abbenes, as well as artists such as Lorca di Corcia. Riccardo Ruini's artistic collaborationsexpand further in the areas of film and music with visionary directors of the caliber of David Lynch, Frank Miller, ChrisCunningham and Nicolas Winding Refn, and musicians like Roisin Murphy, Friendly Fires, Bat for Lashes, Massive Attackand Donna Summer.