Pioneer in the art of party snap-shot photography he became prominent in the mid 2000s when hecreated icanteachyouhowtodoit.com, one of the first websites portraying party photos before the social media explosion.
Always related with the fashion industry he soon moved to cover international backstage and events during fashion week.
In 2011 under the creative direction of Luis Venegas he collaborated among other photographers with Carolina Herrera to publish and the book I know from New York.
Since then his photography has shifted from the club to the studio and he currently is working for campaign and editorial shoots with both commercial clients and publications. His great knowledge of social media and digital content allows him to create images that engage with the millennial audience.