Starting his career in advertising, Riccardo Ruini has gathered a profound experience in high profile international agencies and worked for the Fendi Group as Art Director in the mid-1990’s. Aside from restyling the Fendi logo, he revolutionized the brand’s corporate identity and packaging. In the next years, through his unique vision, Riccardo Ruini has directed iconic advertising campaigns for international high-end brands such as Bulgari, Gucci and Valentino. He has collaborated with numerous talented photographers like Guido Mocafico, Peter Lindbergh or Mario Sorrenti. His contemporary approach to creativity has also made him collaborate in the areas of film and music with visionary directors such as David Lynch, Frank Miller, Chris Cunningham and Nicolas Winding Refn.